This design features a logo with the text "KEEPIN' IT REEL" written in a casual, handwritten font. The text is black and appears to be centered on the image. To the right of the text, there is a stylized graphic of a fishing rod, which is also in black. The background of the image is plain white, which contrasts with the black text and graphic, making them stand out. The overall style of the image is simple and graphic, with a clear emphasis on the fishing theme suggested by the text and the fishing rod graphic.