This design features a logo with a nautical theme. At the center of the logo is a stylized fish, which appears to be a salmon, given its distinctive markings. The fish is depicted with its mouth open, as if it's in the process of catching a small fish. Surrounding the fish is a circular frame with a rope-like design, suggesting a connection to fishing or maritime activities. Inside this frame, there is a heart symbol, which is often associated with love or passion. The text within the logo reads "KEEPING IT REEL," with the word "REEL" emphasized by being larger than the other words. The phrase "KEEPING IT REEL" is a play on words, combining the idea of fishing with the phrase "keeping it real." This could imply a brand or company that is associated with fishing or marine-related activities, and the phrase suggests a focus on authenticity or genuine experiences.