This design features a logo with a stylized design. At the center of the logo is a fish, which appears to be a stylized representation of a fish, possibly a trout, given its distinctive shape and fins. The fish is depicted in a dynamic pose, as if swimming or jumping. Above the fish, there is a banner with the text "KEEPING IT REEL" written in a bold, sans-serif font. The text is in all capital letters and is centered above the fish. Below the fish, there are three crossed swords, each with a small fish attached to the hilt. The swords are arranged in a triangular formation, with the fish at the apex of the triangle. The swords are also stylized, with a simple, clean design. The overall style of the logo is minimalist and modern, with a clear emphasis on the fish and the swords. The use of black and white gives the logo a classic and timeless feel.