This design features a black and white illustration with text. At the top, there is a stylized depiction of a fishing rod with a fish on the line, suggesting the theme of fishing. Below the rod, the text reads "KEEPING IT REEL," which is a play on words, combining the phrase "keeping it real" with the word "reel" to create a pun related to fishing. The text is in a casual, handwritten font, and the overall style of the image is simple and cartoonish. The background is plain white, which contrasts with the black elements of the illustration.