The design features a striking and bold logo for the brand Jack Daniel's. The logo is composed of the brand name "Jack Daniel's" written in large, block letters. The font is bold and sans-serif, conveying a strong and modern aesthetic. The letters are black, which creates a stark contrast against the white background, making the text stand out prominently. The overall design is clean, simple, and highly effective, reflecting the brand's identity and making it easily recognizable.