This design features a black and white illustration of a fish, which appears to be a stylized depiction of a salmon. The fish is caught by a fishing line, and there's a small fish on the line, suggesting that the larger fish has caught a smaller one. The fish is surrounded by a circular frame, and the words "REEL COOL GRANDPA" are written in a cursive font around the frame. The overall style of the image is cartoonish and playful, with a clear emphasis on the theme of fishing.