This design features a black and white illustration of a fish, which appears to be a stylized shark, with the words "REEL COOL GRANDPA" written above it. The text is in a bold, sans-serif font, and the phrase "REEL COOL" is emphasized by being larger and more prominent than the other words. The overall style of the image is graphic and cartoonish, with a clear emphasis on the text and the fish illustration. The image likely serves as a playful or humorous greeting card or poster.