This design features a square-shaped sign with a black background and white text and graphics. The sign prominently displays the name "JACK DANIELS" in large, capitalized letters at the top. Below the name, there is a stylized depiction of a man wearing a cowboy hat, suggesting a connection to the Old West or a similar theme. The man is shown in profile, facing to the right. Beneath the man's image, there is a banner with the text "OLD NO. 7" in a smaller font size. The overall style of the sign is reminiscent of vintage or classic design, with a focus on bold typography and simple, iconic imagery. The sign appears to be a branding element, possibly for a product or establishment associated with Jack Daniels.