This design features a graphic design with a white background and text in red and black. The text is arranged in a block format with the words "KEEP CALM AND" in large, bold, black letters at the top. Below this, in a smaller font size, the words "DONATE BLOOD" are displayed in red. The text is centered and occupies most of the space in the image. The overall style of the image is reminiscent of a motivational poster with a clear, direct message.