This design features a bold, white text on a black background. The text is arranged in a way that reads "KEEP CALM AND DONATE BLOOD" with the word "KEEP" in a larger font size than the other words. The word "DONATE" is emphasized by being in a larger font size than the word "BLOOD." The phrase "AND DONATE BLOOD" is in a smaller font size compared to "KEEP CALM AND DONATE BLOOD." The overall design is simple and direct, with the message being the focal point.