This design features a black and white illustration of a fish with a hook in its mouth. The fish is depicted in a stylized manner, with a simple, cartoon-like design. The text surrounding the fish reads "REEL COOL DAD" in a playful, hand-drawn font. The text and the fish are arranged in a circular fashion, creating a sense of unity and balance in the image. The overall style of the image is casual and fun, suggesting a light-hearted or humorous context.