This design features a graphic design with a white background. At the center, there is a bold, black text that reads "KEEP CALM AND DONATE BLOOD." The text is arranged in a way that the words "KEEP CALM" are at the top, "AND" is in the middle, and "DONATE BLOOD" is at the bottom. The word "AND" is emphasized by being larger than the other words. The font used for the text is sans-serif, which gives it a modern and clean appearance. The overall design is simple and direct, with a clear message to encourage blood donation.