The design is a powerful statement in bold, capitalized letters that reads, "Lifting is not an escape from life, but often a deeper immersion into it." The text is set against a stark white background, which makes the words stand out prominently. The message conveyed is motivational and inspirational, encouraging a deeper engagement with life through physical activity, specifically lifting. The design is simple yet impactful, using the contrast between the black text and the white background to emphasize the importance of the message.