The design features a bold and impactful design with a strong message. It consists of a black background with the words "BLACK LIVES MATTER" prominently displayed in large, white, capitalized letters. The text is arranged in three lines, with "BLACK" and "LIVES" occupying the top and bottom lines, respectively, and "MATTER" centered in the middle. The font is sans-serif, which adds to the modern and straightforward aesthetic of the design. The overall design is simple yet powerful, effectively conveying the message it intends to deliver.