The image features a logo consisting of a stylized letter 'B' and the text "NEW BALANCE" beneath it. The 'B' is designed with a dynamic, swooshing effect, giving it a sense of movement. The logo is predominantly black and white, with the 'B' in a darker shade and the text in a lighter shade. The text is in all capital letters, which is a common design choice for brand logos to ensure readability and to emphasize the brand name. The overall design is modern and clean, suggesting a focus on simplicity and elegance.