This design features a black and white illustration of a fish, which appears to be a cod, positioned in the center. Above the fish, there is a bold, red text that reads "GOOD THINGS" in a large, capitalized font. Below the fish, there is another line of red text that says "WHO BAIT" in a smaller, capitalized font. The background of the image is white, which contrasts with the red text and the black and white illustration of the fish. The overall style of the image is graphic and appears to be a poster or a sign.