The design features a bold and striking design with the words "Columbus Blue Jackets" prominently displayed. The font used for "Columbus" is red and has a strong, uppercase style that conveys a sense of power and authority. The word "Blue Jackets" is written in a bold blue color with a red outline, giving it a dynamic and eye-catching appearance. The design is simple yet effective, with the use of contrasting colors drawing attention to the text. The overall style of the design suggests a strong, competitive team identity, likely associated with a sports franchise.