This design features a graphic design with a black and white color scheme. At the top, the text reads "THAT'S HOW" in a stylized font. Below this, there is a large black letter "A" followed by the word "ROLL" in a smaller font. To the right of the "A," there is a black and white illustration of a roll of paper towels. The overall design is simple and appears to be a logo or a branding element. The style is reminiscent of a hand-drawn or hand-lettered design.