The design features a striking and iconic logo for a well-known coffee company. The design is circular, with a bold border that encloses the main elements. In the center, a stylized mermaid figure is prominently displayed, symbolizing the brand's maritime heritage. The figure is intricately designed, with flowing hair and a serene expression, adding a touch of elegance to the overall composition. Surrounding the mermaid, the company's name is written in a bold, uppercase font, ensuring legibility and brand recognition. The typography is clean and modern, complementing the timeless appeal of the mermaid imagery. The design balances simplicity and sophistication, making it instantly recognizable and memorable. Overall, the logo embodies the brand's identity, conveying a sense of tradition, quality, and hospitality. It's a powerful visual representation that captures the essence of the company and its commitment to providing exceptional coffee experiences.