This design features a black and white illustration of a fish, specifically a bass, with a prominent mouth and tail. The fish is encircled by a circular frame with the words "REEL COOL DAD" written around it. The text is in a stylized font, with the words "REEL COOL" in a larger, bold font, and "DAD" in a smaller, italicized font. The overall design suggests a playful or humorous theme, possibly related to fishing or a father's hobby.