This design features a graphic design with a white background. At the top, there's a large, stylized text that reads "IN THIS KITCHEN" in a bold, brown font. Below this, a brown wooden spoon is depicted, adding a rustic touch to the design. Further down, the phrase "WE COUNT MEMORIES NOT CALORIES" is written in a smaller, cursive font. The text is also in brown, matching the color of the spoon. At the bottom of the image, there's a smaller, brown text that says "NOT CALORIES," which seems to be a continuation of the phrase above it. The overall design has a warm, inviting feel, likely intended to evoke a sense of home and comfort.