This design features a vibrant logo for a brand named "Swim Mom". The logo is designed in a playful and colorful style, with the brand name prominently displayed in a stylized font. The word "Swim" is written in a large, bold, red font, while "Mom" is written in a smaller, cursive, yellow font. A red mermaid, with flowing hair and a tail, is depicted in the center of the logo. She appears to be swimming, with her tail creating a splash effect. The mermaid is surrounded by a yellow starburst, adding a dynamic and energetic feel to the logo. The overall design suggests a fun, active, and family-friendly brand, possibly related to swimming or water activities for mothers and their children. The use of bright colors and a whimsical mermaid figure contribute to a cheerful and inviting brand identity.