This design features a logo with the text "Los Angeles Kings" prominently displayed. The logo is designed in a shield shape, with the words "Los Angeles" at the top and "Kings" at the bottom. The letters "LA" are stylized in a way that suggests a crown, and the letters "K" are also styled to resemble a crown. The background of the shield is gray, and there is a purple crown graphic on the right side of the shield. The overall design is simple and uses a limited color palette. The logo is likely associated with a sports team or organization, as indicated by the text and the crown imagery.