The design features a bold, uppercase serif font spelling out "ATM" in a rich burgundy color. The letters are arranged in a stacked format, with "A" on top, "T" in the middle, and "M" at the bottom. The design is clean, with a strong contrast between the text and the white background, making it highly visible and impactful. The typography conveys a sense of strength and stability, which is often associated with financial services. Overall, the design is simple yet striking, with a clear focus on the brand name.