This design features a graphic design with a black and white color scheme. At the top, the text "HOUSE TULLY" is prominently displayed in a serif font, with the word "HOUSE" in a larger size than "TULLY." Below this, there is a stylized illustration of a fish, which appears to be a stylized representation of a salmon or trout, given its shape and the presence of fins and a tail. The fish is depicted in a simplistic, graphic style, with a dark outline and a lighter interior, suggesting a monochromatic color scheme. At the bottom of the image, there is additional text that reads "FAMILY DUTY HONOUR" in a smaller, capitalized font. The text is also in black, maintaining the monochromatic theme of the image. The overall style of the image is minimalist and modern, with a clear emphasis on typography and a single, simple illustration.