This design features a playful and modern aesthetic with a focus on typography. The central element is the phrase "made in the 98s," which is written in a cursive, handwritten font that gives it a personal and approachable feel. The "98s" are emphasized by being enclosed in a pair of white hearts, adding a touch of whimsy and affection to the design. The overall effect is one of casual elegance and nostalgia, suggesting a connection to the year 1998.