This design features a black and white illustration of the word "SPIKY" in a playful, hand-drawn style. The letters are large and bold, with a slight three-dimensional effect that gives them a sense of depth. Below the word "SPIKY," there are three pineapple illustrations, each with a simple, cartoon-like design. The pineapples are arranged in a horizontal line, with the first one on the left and the last one on the right. The phrase "BUT SWEET" is written in a smaller, cursive font below the pineapples, suggesting a play on words. The overall design is casual and whimsical, with a clear emphasis on the word "SPIKY" and the pineapples.