The image features a black and white sign with a playful and inviting design. The sign reads "IN THIS KITCHEN WE COUNT MEMORIES NOT CALORIES" and is adorned with a graphic of a spatula and a whisk, suggesting a cooking or baking theme. The phrase "IN THIS KITCHEN" is written in a large, bold font, while "WE COUNT MEMORIES NOT CALORIES" is in a smaller, yet still prominent font. The sign is framed by a decorative border, adding to its charm. The overall message of the sign is a positive affirmation about the value of memories and experiences over calorie counting, which is often associated with dieting or weight loss.