The design is a logo featuring a smiling face surrounded by a circular border. The name "KEVIN'S" is prominently displayed in bold, capitalized letters above the face, while the phrase "FAMOUS CHILI" is positioned below it. The overall design conveys a sense of friendliness and approachability, suggesting that the establishment specializes in serving delicious chili. The simplicity of the monochrome color scheme and the clear, legible typography make the logo easily recognizable and memorable.