This design is a playful and bold graphic that celebrates hockey culture. The central theme is a humorous twist on the famous "Keep Calm" phrase, replacing it with "We don't do that Keep-Calm thing," suggesting a lighthearted defiance of traditional British-style motivational posters. The design features a grid-like structure with a hockey net in the center, where a hockey puck is placed. The text is stylized with a mix of fonts and sizes, emphasizing the main message. The overall tone is fun and spirited, appealing to hockey enthusiasts who enjoy a touch of humor in their memorabilia.