This design features a simple, yet powerful message. The text is written in all capital letters, emphasizing the importance of the message. It reads "KEEP CALM AND MAKE MAGIC." This phrase is often used to inspire and motivate, suggesting that with a calm mindset, one can create or achieve great things, much like the magic often associated with creativity and innovation. The text is clear and easy to read, making the message the focal point of the image. The use of all capital letters gives the text a bold and assertive feel, further emphasizing the message.