This design features a logo consisting of a stylized letter 'B' in black with a white outline, set against a plain white background. The 'B' is designed with a dynamic, swooping style, giving it a modern and energetic feel. Below the 'B', the word "NEW BALANCE" is written in lowercase letters, also in black with a white outline. The font is bold and sans-serif, which contributes to the contemporary look of the logo. The overall design is simple yet striking, effectively conveying the brand's identity.