The image features a black background with white text that reads "KEEP CALM AND SCARE ON." The text is arranged in a way that the words "KEEP CALM" are at the top, "AND" is in the middle, and "SCARE ON" is at the bottom. The words "KEEP CALM" are larger than the other words, and the word "AND" is smaller than "KEEP CALM" but larger than "SCARE ON." The word "SCARE ON" is the smallest of the three. The text is written in a casual, handwritten font. The overall style of the image is simple and graphic, with a clear message.