This design features a graphic with a playful and humorous tone. At the center, there's a stylized depiction of a fish, which appears to be a sturgeon, given its distinctive features. The fish is encircled by a circular emblem, possibly indicating a logo or a brand. Above the fish, there's a text that reads "YOU'VE GOT TO BE KIDDING ME," suggesting a light-hearted or sarcastic tone. Below the fish, another line of text states "GOT TO BE KIDDING ME," reinforcing the playful nature of the phrase. On the left side of the image, there's a small graphic of a fishing rod, which complements the fish and the fishing theme. The overall design is simple yet effective, with a clear focus on the fish and the accompanying text. The use of black and white gives the image a classic and timeless feel.