This design features a black and white sign with a bold statement. The sign reads "KIND PEOPLE ARE THE BEST OF PEOPLE" in large, capitalized letters. The phrase "KIND PEOPLE" is emphasized by being in a larger font size compared to the rest of the text. The word "BEST" is also highlighted by being in a larger font size than the word "OF." The sign is simple and clear, with a white background and black text. The overall message of the sign is a positive affirmation about the value of kindness in people.