This design features a dynamic and eye-catching graphic of a fish, likely a salmon, in mid-leap. The fish is depicted with a fierce expression, mouth wide open, as if caught in the act of biting or leaping out of the water. The background is stark and minimal, allowing the fish to be the focal point of the design. Accompanying the graphic is bold text that reads "KEEPING IT REEL," suggesting a theme related to fishing or outdoor activities. The design is monochromatic, utilizing black and white to create a strong visual impact. The overall style is reminiscent of a classic print, with a clear and straightforward message.