This design features a bold, graphic with the text "JUST EAT IT." The text is in all capital letters, which gives it a strong, assertive feel. The phrase "JUST EAT IT." is a well-known line from the movie Monty Python and the Holy Grail, where it is famously said by a character named King Arthur. The phrase is often used to encourage people to overcome their fears or hesitations and simply do something, in this case, to eat something. The use of all capital letters and the stark black and white color scheme emphasizes the urgency and importance of the message.