The design displays a striking and elegant logo for the "Black Flame Candle Company." The design features a bold and modern font, with the words "Black Flame" prominently displayed above the tagline "EST. 1691." The use of the year 1691 suggests a long-standing tradition and history for the company. The logo is framed by a simple yet effective border, and the overall design conveys a sense of timelessness and quality. The logo effectively communicates the company's identity and heritage, making it a strong and memorable visual representation.