This design features a logo with the words "ESSENTIAL SHOPPER" prominently displayed in the center. The text is arranged in a circular fashion, with the words "ESSENTIAL" and "SHOPPER" on either side of a blank space. The words "ESSENTIAL" and "SHOPPER" are in capital letters, and the font appears to be sans-serif. The background of the logo is black, and the text is white, creating a stark contrast. The overall design is simple and clean, with the words being the central focus.