This design features a graphic design with a black and white theme. At the top, the word "Farm" is written in a cursive font, with the word "Fresh" in a smaller, capitalized font just below it. The central part of the image shows a black pickup truck with a bed full of pumpkins. The pumpkins are depicted in a stylized manner, with their stems and leaves visible, and they are arranged in a somewhat haphazard fashion. The truck is depicted in a simplified, cartoon-like style, with the wheels and other details rendered in a minimalistic manner. The overall style of the image suggests it could be a logo or a branding image for a farm or a farm-related business.