The design features a bold and striking design with the word "KINGS" prominently displayed in large, capitalized letters. The font is sans-serif, giving it a modern and clean appearance. The letters are colored in a vibrant shade of purple, which stands out against the stark white background. The design has a dynamic quality to it, with the letters slightly angled and curved, creating a sense of movement and energy. The overall effect is one of strength and confidence, suggesting that the word "KINGS" is intended to convey a powerful message or identity.