The image features a graphic with a playful and humorous theme. The text "CHIN UP HEELS DOWN" is prominently displayed in a bold, cursive font. The phrase is a play on words, with "chin up" being a common motivational phrase and "heels down" being a phrase associated with horses. To the right of the text, there is an illustration of a horse's head and a cowboy hat, suggesting a western theme. The horse's head is facing towards the viewer, and the cowboy hat is positioned as if it's being worn by the horse. The image has a cartoon-like quality, with the text and illustration being the main focus. The overall style of the image is simple and clear, with a focus on the message conveyed by the text.