The design features a striking and bold logo, predominantly characterized by a large, stylized letter "C" that encircles the acronym "UBS" in a bold, serif typeface. The color scheme is simple yet effective, with the "C" and the acronym rendered in a rich, deep blue that suggests trust and reliability. The background is white, which allows the colors of the logo to stand out prominently. The overall design conveys a sense of strength and confidence, making it a memorable and impactful emblem.