The image features a bold, black and white text that reads "EAT, DRINK AND BE SCARY." The text is arranged in a block format, with "EAT" and "BE" on the top and bottom, and "DRINK AND" in the middle. The word "SCARY" is emphasized by being larger than the other words. The font is sans-serif, which gives it a modern and clean look. The overall design is simple yet striking, with the contrast between the black text and the white background making the message stand out.