The design is a powerful visual representation of the Black Lives Matter movement. It features a raised fist, a symbol commonly associated with strength, resistance, and solidarity, particularly within the context of the movement. The fist is prominently displayed in the upper left corner of the image, drawing immediate attention to its significance. Accompanying the fist, the phrase "Black Lives Matter" is boldly inscribed across the center and right side of the image in a striking, sans-serif font. The use of all capital letters emphasizes the importance and urgency of the message. The overall design is simple yet impactful, effectively conveying the movement's call for justice and equality.