This design features a black and white illustration of a farm fresh produce sign. The text on the sign reads "Farm Fresh Produce" in a cursive font, with the words "Farm Fresh" in a larger size than "Produce." The design includes a row of cherries at the top, and the word "Produce" is accompanied by a small leaf and a cherry on the right side. The overall style of the image is simple and elegant, with a clear emphasis on the concept of fresh produce.